(client)    
(agency)  

(press)     



Gemini
Supernatural


What’s The Best That Could Happen?

Gemini’s new Mastercard offers rewards in crypto. Which means your best life is just waiting to happen.

To launch their new card, we decided to turn the ads into NFTs. A credit card that gives you crypto brought to you by an ad that gives you crypto. 

















(synergy with)           Paul Caiozzo, CCO
                                     Rajeev Basu, ECD
                                     Johan Leandersson, CD
                                     Paige Whitaker, Senior AD
                                     Peter Molnar, AD
                                     Patrick LaBelle, CW
                                     Dani Dufresne, Producer






(school)
(design)




School of Visual Arts
Branding


There’s hundreds of water brands claiming miracle benefits in their products. At the end of the day, what you’re drinking is simple.

It’s fucking water.  
























                       








                                






























(client)       
(agency)      

(press)        



YouTube, Google
Supernatural




The shorter side of YouTube

Introducing YouTube Shorts. The largest budget YT campaign to date.













(school)       
(design)        



School of Visual Arts
Branding


Playlist design system and campaign for Apple Music.

With a visual play on real notepad lists, each thumbnail covers the album title, genre, number of songs, duration, and updated day.






















































                                   
                                          
 








  



   


















(school)
(synergy)

(awards)





School of Visual Arts
Marcus Lim

Silver, Graphis NTA 2022





Nike HoopBoxes is turning their shoeboxes into hoops to inspire the next generation of ballers.